For restaurants, wine bars, tasting rooms & hotels
The Trade Cellar
The hospitality program: curated walls by the set, trade pricing tiers, and House Label commissions for your own identity — original marks only; the honesty rule holds for businesses too.
Curated walls
Hung by the set
The Banquet Wall
Heda, Claesz, and de Heem, run together as one long table — the house’s founding argument, at full scale.
$1,485.00 at retail
$1,306.80 as a set
The Grape Portrait Flight
Chardonnay, Pinot, and Cabernet-Sauvignon, sat for their portraits together — the tasting-room wall.
$357.00 at retail
$314.16 as a set
The Cellar Run
The atelier’s own originals — The Pour, The Table, and the inaugural House Label — run beside the 1855 Classification and the cartography of dirt.
$2,340.00 at retail
$2,059.20 as a set
Priced on the 4 of 5 pieces cleared so far; the rest join once the registrar’s sourcing pass completes.
Trade pricing
Three tiers
The Tasting Room
10%
off retail
Up to 5 pieces for a single room. A starting relationship — the house will propose a first hang.
The Bistro & Wine Bar
15%
off retail
6–15 pieces across a floor. House Label available for the room’s own identity at this tier.
The Flagship Group
20%
off retail
16+ pieces across properties, plus priority on The Atelier Commission waitlist.
Starting figures; final trade terms are confirmed per proposal.
Your own identity
The House Label, for the house
An original label commission built around your establishment’s own name and place — original marks only; the honesty rule holds for businesses exactly as it does for a family. See The House Label →